Intel said Thursday that it would scrap its 37-year-old logo as part of a major rebranding that will emphasize the chipmaker's shift away from its core PC business into consumer products.
The original Intel logo featuring a lowered "e" will be replaced with one showing an oval swirl surrounding the company's name.
The phrase "Leap ahead" will supplant "Intel inside," which helped bring the company into the public awareness during the PC boom of the 1990s.
Intel said CEO Paul Otellini is set to unveil details of the campaign during next week's Consumer Electronics Show in Las Vegas.
1 comment:
hope this isn't the new 'new coke.'
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