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Monday, March 13, 2006

Accoona To Challenge Google?

Since Google reached its perch atop the Internet world, challengers have emerged from all over Silicon Valley. So why not from Jersey City, N.J.?

That's the home of, the latest entry on the list of would-be search engine kings. The privately held Jersey City -based company announced last week a search engine that it says uses a heavy dose of artificial intelligence to find results that Google and other search sites may miss. Accoona also announced an advertising model that, in the early going at least, has impressed some industry executives and observers.

The critical question, of course, is whether Accoona's search approach can win the allegiance of enough users to make advertisers notice. On that score, the company is betting that it can generate ample attention, both from grass-roots users and from buying TV and print ads with some of the $65 million it says it has, and become a household word.

What Is Accoona? is a search engine with interactive tools that provides users with better web, business and news results; powered by proprietary Artificial Intelligence technology.

The name Accoona is derived from the Swahili phrase, Hakuna Matata, which means “don’t worry be happy.” Accoona CEO Stuart Kauder says, “The company name was chosen specifically with the end user in mind. Our goal is to make our users happy by helping them find relevant results to their queries.”

Founded in February 2004, Accoona Corporation, a pioneer in Artificial Intelligence (AI) search technology, unveiled the Accoona Search Engine in the United States and China in December 2004. The company is taking the competitive search engine sector to the next level, leveraging its advanced search technologies, experienced executives, and strong relations with China – the second largest online population in the world - and soon to be the world’s largest.

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