FeedBurner.com, which syndicates Web postings for 200,000 publishers, said it has acquired blog analytics company BlogBeat.net for undisclosed terms.
FeedBurner manages managing headline syndication services and operates a growing Web site advertising network. The deal will allow the company to provide publishers with tools to better understand what headline feeds blog site visitors are reading.
Chicago-based FeedBurner, founded three years ago, said it has acquired the assets of BlogBeat, based in Raleigh-Durham, N.C. BlogBeat founder Jeff Turner has joined FeedBurner as its lead engineer for Web analytics.
FeedBurner has around 25 employees. It manages 346,000 syndicated feeds of blog posts, news stories, podcasts and other regularly updated Web information for 212,000 publishers, both large and small.
FeedBurner has received $10 million in funding to date from venture capital investors Portage Venture Partners, SutterHill, Union Square, Mobius and Draper Fisher Jurvetson.