
Recent research conducted by Yahoo! and Ipsos reveals that while 12% of surveyed Yahoo users know what RSS is,
only 4% of surveyed Internet users use it (PDF) (and know they use it). Podcasting is also reviewed, with the conclusion that 2% of surveyed people use it. The
increasing number of blogs should go with an increasing number of syndicated readers, as they are now an important part of the web.
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