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Monday, February 06, 2006

Google Delists BMW Germany

Google has flexed its muscles and dropped BMW Germany from its search engine following the German car manufacturer’s attempts to artificially boost its popularity ranking.

The move is likely to send shockwaves through the Internet industry over fears that one company has such power and effect over a websites access to the public.

The delisting was reported by Matt Cutts, a software engineer at Google, who works to stop websites tricking the system by featuring hidden text or different content from what the website visitor sees.

In his blog, Cutts wrote that the methods used by BMW were a violation of the search engine's guidelines, and that a second company, camera maker will be removed soon for similar reasons shortly.

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