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Friday, December 01, 2006

MSN Teams Up With Kristin Cavallari, Al Roker, Jerry Rice and Perez Hilton for the MSN Holiday Challenge

Players can win a share of $100,000 in holiday cash giveaways.

MSN today launched the MSN® Holiday Challenge at, kicking off the holiday season in style with the help of four celebrities who will share video clues with consumers for a chance to win a share of $100,000 (U.S.) in cash prizes.

The innovative promotion gives consumers the opportunity to win grand prizes of $50,000, $20,000 or $10,000, or daily cash prizes through an MSN exclusive online content scavenger hunt.

The celebrity-hosted video clues direct participants to various sections of MSN: MSN Entertainment, MSN Shopping, MSN Tech & Gadgets, MSN Lifestyle, FOX Sports on MSN, MSN News, MSN Travel, MSN Health & Fitness, MSN Money and MSN Autos. After consumers answer three questions they will be automatically entered for the grand and daily cash prizes. Players may receive clues from one of these celebrities:

• Al Roker, star of NBC’s “The Today Show”

• Kristin Cavallari, star of MTV’s “Laguna Beach”

• Jerry Rice, the legendary NFL Super Bowl MVP who was selected to the Pro Bowl 13 times and was recently on “Dancing With the Stars”

• Perez Hilton, one of the Internet’s hottest celebrity insiders and bloggers

“The MSN Holiday Challenge is our gift to MSN visitors this season — tons of fun and helpful holiday information, delivered by the hottest celebrities, with the chance to win big money for the holidays,” said Lisa Gurry, director of MSN. “We encourage participants to play every day to learn more, be entertained and win big.”

The promotion starts today and lasts through Dec. 20, 2006. Consumers can play once a day to increase their chances of winning. Mr. Youth LLC is handling the promotion for MSN. Official contest rules can be found online at

About Mr. Youth LLC

Mr. Youth® leverages critical relationships and unparalleled experience to provide marketing, partnership, and promotional solutions to corporate marketers looking to reach the elusive 14-22 demographic. Mr. Youth serves as a powerful resource in the development and execution of promotional tactics built to build brand awareness, drive retail traffic, generate buzz, and generate PR coverage.

Mr. Youth®, a PROMO 100 company, is one of the nation’s fastest growing promotional firms. In 2004, Mr. Youth was awarded with the prestigious International Globes Award for Best Use Of Event Marketing in the world. In 2005, Mr. Youth was ranked #6 in the nation by PROMO Magazine for “Quality Of Work” in Promotional Marketing and one of the top 5 fastest growing agencies in the nation.

Mr. Youth’s® proprietary marketing properties include the TKO Campus Technology Tour ( ), operated in partnership with the Consumer Electronics Association and CollegeFest® ( ), the nation’s largest back to school college marketing event.

For more information on Mr. Youth, please visit

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