Halo 3 Becomes Fastest-Selling Pre-Ordered Video Game in History, Soaring Past 1 Million Milestone

As the countdown continues for the entertainment event of the year — the launch of “Halo® 3” — the video game continues to set records and establish new precedents for an entertainment launch. Today, Microsoft Corp. announced that preorders in North America for the exclusive Xbox 360™ title have exceeded the 1 million milestone. In addition, Microsoft unveiled the first exciting details of upcoming promotions from leading consumer brands, including Mountain Dew, 7-Eleven, Pontiac, Comcast and Burger King Corp.


In a strategy utilized in other big entertainment launches, retailers around the world have begun taking preorders, enabling consumers to order one of the three versions of “Halo 3”: Standard Edition, Limited Edition and the ultra-collectible Legendary Edition. In fact, demand has been so strong for the Legendary Edition of the game that it is expected to be sold out by the time the game launches on Sept. 25. Retailers have also noted that the presales for “Halo 3” are the fastest in video game history.

“What we’ve experienced is nothing short of phenomenal,” said Bob McKenzie, senior vice president of merchandising at GameStop Corp. “‘Halo 3’ has eclipsed many previous records and will prove to be one of the must-have items of 2007.”

“The excitement for ‘Halo 3’ is incredible,” said Jill Hamburger, vice president of movies and games at Best Buy. “From our preorders online and the buzz we’re hearing in our stores, we know this release is going to be one of the biggest entertainment events of the year. We’re thrilled to be able to bring it to our customers.”

For the first time in video game history and on par with the scope of major movie releases, some of the world’s biggest consumer brands have aligned to support the launch. Many plan to offer a variety of promotions that give consumers the opportunity to obtain unique “Halo 3”-branded products and prizes and participate in one-of-a-kind “Halo 3”-themed events.

“This September, ‘Halo 3’ will push video game entertainment into the forefront of mainstream culture,” said Chris Di Cesare, director of creative marketing at Microsoft. “Teaming up with some of the world’s strongest and most recognizable brands is trailblazing new paths and cementing video games as big entertainment on par with major event films, and is a testament to the excitement and anticipation intrinsically linked to ‘Halo 3.’”

Mountain Dew will unveil the first beverage co-branded with a video game, Mountain Dew Game Fuel. Game Fuel has the same great taste of Mountain Dew with an invigorating blast of citrus cherry flavor and added caffeine for maximum intensity. Game Fuel will come in 20-ounce bottles, 2-liter bottles and 12-packs of 12-ounce cans and will be available nationwide for a limited time starting Aug. 13, 2007.

7-Eleven today confirmed its plans to support the launch of “Halo 3” through a variety of in-store promotions, including three “Halo 3”-branded collectible Slurpee cups. In addition,7-Eleven will run a “Halo 3” promotion with Mountain Dew Game Fuel and Doritos, with thousands of “Halo 3”-themed prizes, including, as grand prize, a chance to win a role as a voice actor in the upcoming Xbox 360 video game, “Halo Wars™,” by Ensemble Studios. In a few select markets, Mountain Dew will offer a special-edition aluminum bottle of Mountain Dew Game Fuel with an exclusive design created by Bungie Studios, the developers of “Halo 3.” This bottle will be available in very limited quantities, making it a highly sought-after collector’s item.

Pontiac will provide consumers with several exclusive “Halo 3”-related opportunities. It will host Pontiac Gamers Garage events in select locations, providing consumers with a chance to play the game for the first time before its release. In addition, in support of the launch of its upcoming high-performance G6 GXP Street, Pontiac will provide 1,000 consumers with a copy of the game, and one lucky gamer will win a limited-edition “Halo 3” G6 GXP Street car.

Burger King Corp. will continue its sponsorship of Xbox 360 with national, in-restaurant support from Sept. 24 through Oct. 22. “Halo 3”-themed packaging will offer customers access to exclusive content by logging on to http://www.bk.com/halo3 beginning Sept. 23. Graphics will be featured on select packaging, including the 42-ounce cup and King FRYPOD™.

Comcast has also joined the “Halo 3” campaign and will host exclusive video content, including user-generated movies and machinima, on its Web sites http://gameinvasion.net and http://www.ziddio.com. Comcast will also feature standard- and high-definition “Halo 3” videos on its signature ON DEMAND service.

“Halo 3” is also the official sponsor of the Projekt Revolution tour this summer, which includes bands Linkin Park and My Chemical Romance. Exclusive “Halo 3” VIP events will take place in select cities on the tour, where attendees will receive “Halo 3”-themed merchandise and have an opportunity to meet the members of Linkin Park.

More About Halo

“Halo 3,” the final chapter in the groundbreaking “Halo” trilogy, is set to shatter day-one entertainment sales records when it is released worldwide beginning Tuesday, Sept. 25. Created by legendary developer Bungie Studios and exclusive to the Xbox 360 video game and entertainment system, “Halo 3” will set a new standard for interactive storytelling and social gaming by engaging consumers worldwide in the epic battle of Master Chief™ to save humankind.

In November 2004, the world’s view of video games changed forever with the release of “Halo 2,” which generated a record-setting $125 million (U.S.) in sales within the first 24 hours and changed the way people think about interactive entertainment. Three years later, it remains the most-played game on Microsoft’s Xbox LIVE® online gaming and entertainment network, with nearly 1 billion hours of online gaming logged to date.

About Bungie Studios


Bungie Studios was founded in 1991 with two goals: to develop games that combine brilliant technology, beautiful art, intelligent stories and deep gameplay, and then sell enough of those games to achieve its real goal of total world domination. Over the past 10 years it has produced games such as the “Marathon Trilogy” and the first two “Myth” games, hailed as classics by critics and gamers around the world. Bungie’s “Halo” franchise is an international award-winning action title that has grown into a global entertainment phenomenon, selling more than 14.8 million units worldwide, logging nearly 1 billion hours of multiplayer action on Xbox LIVE, and spawning action figures, books, a graphic novel, apparel and more. Bungie is currently at work on “Halo 3,” which represents the third chapter in this “Halo” trilogy and is slated for release in 2007. More information on Bungie can be found at http://www.bungie.net.

About Microsoft Game Studios

Microsoft Game Studios is a leading worldwide publisher and developer of games for the Xbox® and Xbox 360 video game systems, the Windows® operating system and online platforms. Comprising a network of top developers, Microsoft Game Studios is committed to creating innovative and diverse games for Windows (http://www.microsoft.com/games), including such franchises as “Age of Empires®,” “Flight Simulator” and “Zoo Tycoon®”; Xbox and Xbox 360 (http://www.xbox.com), including such games as “Gears of War” and franchises such as “Halo,” “Fable®,” “Project Gotham Racing®” and “Forza Motorsport®”; and MSN® Games (http://www.games.msn.com), the official games channel for the MSN network and home to such hits as “Bejeweled” and “Hexic®.”

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Groundbreaking Halo 3 Multiplayer Beta Concludes; Official Countdown for Launch of Game Begins

The countdown has begun for the biggest entertainment event of 2007 with the close of Bungie Studios’ massively successful “Halo® 3” multiplayer beta. A first for the acclaimed “Halo” franchise, the limited public beta was an overwhelming success, seeing more than 820,000 unique participants and more than 12 million hours of online gameplay in its short test period, equivalent to more than 1,400 years of continuous play by one person.

Now that the beta has closed, consumers worldwide can gear up for the game’s release with a variety of new merchandise, including two new Xbox 360™ Limited Edition “Halo 3” Wireless Controllers designed by Spawn and McFarlane Toys creator Todd McFarlane, as well as an Xbox 360 Limited Edition “Halo 3” Wireless Headset, which lets gamers talk with friends over Xbox LIVE®. The controllers and headset will be available starting in early September and can be preordered at select retailers today, allowing “Halo” fans everywhere to prepare for the launch of this year’s biggest game.

“The participation in the ‘Halo 3’ beta was staggering,” said Shane Kim, corporate vice president of Microsoft Game Studios. “Witnessing such a great reaction to a small portion of the game has been inspiring. It’s a testament to the fervor and anticipation that surrounds ‘Halo 3.’ We’re confident that on Sept. 25 Halo 3 will drive an unprecedented wave of new gamers to the Xbox 360 platform and Xbox LIVE.”

The “Halo 3” beta, an early look at parts of the multiplayer gameplay of “Halo 3,” debuted to Xbox 360 owners worldwide via Xbox LIVE on May 16. The more than 820,000 users who played the beta resulted in more than 350 terabytes of data downloaded from Xbox LIVE, equivalent to more than 82 million digital music downloads from the Internet.* Also telling was the players’ response to an exciting new saved-film feature, which provided them with the unprecedented ability to record their games and share them over Xbox LIVE with friends for the first time on Xbox 360. The feature, which was unveiled in the beta, saw more than 580,000 saved films created by users, representing more than 2.7 terabytes of data. Because of the tremendous participation in the beta, Bungie now has an exhaustive amount of data that will be used to improve the overall game experience.

Fans looking to immerse themselves in the “Halo” universe before the game’s epic launch this September will be able to dive into “Halo” through a variety of new merchandise and accessories:


• Xbox 360 Limited Edition “Halo 3” Wireless Controllers. Two new Xbox 360 Limited Edition Halo 3 Wireless Controllers will be available starting Sept. 18 and can be preordered today at select retailers. Designed with original artwork by legendary Spawn artist Todd McFarlane, they will be available in either the Covenant Brute or Master Chief themes. Each controller will be packaged with a limited edition “Halo 3” collectible figurine created by McFarlane Toys will sell for an estimated retail price $59.99 (U.S.).

• Xbox 360 Limited Edition “Halo 3” Wireless Headset. For the “Halo 3” enthusiast who enjoys wireless mobility while playing with friends on Xbox LIVE, the Xbox 360 Limited Edition Halo 3 Wireless Headset will sport the Spartan green and gold and provide high-quality voice connections over Xbox LIVE for an estimated retail price of $59.99 (U.S.). Available in early September, this accessory can be preordered today at select retailers.

• “Halo: Contact Harvest.” “Halo” fans can look forward to the latest book in the “Halo” saga, “Halo: Contact Harvest,” published by Tor Books and due Oct. 2, 2007. Written by Joseph Staten, the Bungie Studios cinematic and writing lead for the first two “Halo” games, the newest piece of fiction precedes the current New York Times’ best-selling book series, telling the tale of the first encounters between UNSC forces and the alien Covenant race that threatens to destroy all humanity. The trade paperback will cost $12.95 (U.S.).

• Marvel Comic miniseries. Bungie Studios has teamed up with Marvel Comics to release the monthly miniseries “Halo: Uprising.” The four-issue miniseries, featuring original storylines and artwork from the Eisner Award-winning team of superscribe Brian Michael Bendis and artist extraordinaire Alex Maleev, will launch with issue one on July 25, 2007 and cost $3.99 (U.S.) per issue.

• Zune™-Halo 3 edition. Encased in collectible packaging, the Zune-Halo 3 edition digital media player comes preloaded with artwork, trailers and music from all three “Halo” games, as well as an exclusive new episode of “Red vs. Blue” from the fan-adored machinima creator Rooster Teeth Productions LLC. The Zune-Halo 3 edition will be available exclusively at GameStop starting June 15 for an estimated retail price of $249 (U.S.).

About Bungie Studios
Bungie Studios was founded in 1991 with two goals: to develop games that combine brilliant technology, beautiful art, intelligent stories and deep gameplay, and then sell enough of those games to achieve its real goal of total world domination. Over the past 10 years it has produced games such as the “Marathon Trilogy” and the first two “Myth” games, hailed as classics by critics and gamers around the world. Bungie’s “Halo” franchise is an international award-winning action title that has grown into a global entertainment phenomenon, selling more than 14.7 million units worldwide, logging nearly 1 billion hours of multiplayer action on Xbox LIVE, and spawning action figures, books, a graphic novel, apparel and more. Bungie is currently at work on “Halo 3,” which represents the third chapter in this “Halo” trilogy and is slated for release in 2007. More information on Bungie can be found at http://www.bungie.net.

About Microsoft Game Studios
Microsoft Game Studios is a leading worldwide publisher and developer of games for the Xbox® and Xbox 360 video game systems, the Windows® operating system and online
platforms. Comprising a network of top developers, Microsoft Game Studios is committed to creating innovative and diverse games for Windows (http://www.microsoft.com/games), including such franchises as “Age of Empires®,” “Flight Simulator” and “Zoo Tycoon®”; Xbox and Xbox 360 (http://www.xbox.com), including such games as “Gears of War” and franchises such as “Halo,” “Fable®,” “Project Gotham Racing®” and “Forza Motorsport®”; and MSN® Games (http://www.games.msn.com), the official games channel for the MSN network and home to such hits as “Bejeweled” and “Hexic®.”

Halo 3 to Make Entertainment History on Sept. 25

In a year when Hollywood is launching its biggest blockbusters ever, a video game is set to conquer them all. “Halo® 3,” the final chapter in the groundbreaking “Halo” trilogy, is set to shatter day-one entertainment sales records when it is released worldwide beginning Tuesday, Sept. 25. Created by legendary developer Bungie Studios and exclusive to the Xbox 360™ video game and entertainment system, “Halo 3” will set a new standard for interactive storytelling and social gaming by engaging consumers worldwide in Master Chief’s epic battle to save humankind. “Halo 3” will be available to audiences around the world starting Sept. 25 and will release in Europe on Sept. 26.

“‘Halo 3’ is much more than a video game release; it’s the biggest entertainment event of the year,” said Peter Moore, corporate vice president of Microsoft’s Interactive Entertainment Business. “On Sept. 25, we intend to deliver a finale that will go down in entertainment history and leave people around the world with an experience that will be shared and enjoyed for years to come.”

Fueling the early buzz around “Halo 3”, Microsoft unveiled the multiplayer beta on the eve of its release at a star-studded event in Hollywood. Beginning tomorrow, May 16, Microsoft Game Studios will kick off the “Halo 3” multiplayer beta, which provides audiences worldwide with an exclusive, early look at some of the multiplayer elements of “Halo 3” on Xbox LIVE®. Adding to the excitement, Microsoft is also announcing a special edition Zune™ digital media player inspired by the hugely successful “Halo” franchise. On shelves next month, the Zune-Halo 3 edition comes loaded with a collection of “Halo” content, including videos, soundtracks, trailers, ads and artwork.

In November 2004, the world’s view of video games changed forever with the release of “Halo 2,” which generated a record-setting $125 million in sales within the first 24 hours and changed the way people think about interactive entertainment. Three years later, it remains the most-played game on Microsoft’s Xbox LIVE online gaming and entertainment network, with nearly 1 billion hours of online gaming logged to date.

The unveiling of the “Halo 3” launch date comes on the eve of the release of the “Halo 3” multiplayer beta, which will debut to audiences worldwide via Xbox LIVE on May 16 at 5 a.m. PDT and run through June 6 at 11:59 p.m. PDT.* The “Halo 3” multiplayer beta will provide audiences worldwide with an exclusive early look at some of the multiplayer elements of “Halo 3” on Xbox LIVE. Gamers who are interested in experiencing the multiplayer beta of “Halo 3” can still participate through the purchase of the critically acclaimed, Xbox 360-exclusive title “Crackdown™,” which was launched in February. Starting May 16, the specially marked copies of “Crackdown” will act as a key for gamers to participate in the “Halo 3” multiplayer beta. In addition to giving gamers their first opportunity to get their hands on the new levels, weapons, vehicles and game types, the multiplayer beta will also provide valuable data that Bungie will use in continued development.

The “Halo” franchise has expanded beyond video games into The New York Times’ best-selling books, graphic novels, collectible merchandise and now a new, special edition Zune digital media player. Encased in collectible packaging, the Zune-Halo 3 edition digital media player comes pre-loaded with artwork, trailers and music from all three “Halo” games, as well as an exclusive new episode of “Red vs. Blue” from the fan-adored machinima creator Rooster Teeth Productions LLC. The Zune-Halo 3 edition (estimated retail price $249) will be available exclusively at GameStop starting June 15.

About Bungie Studios
Bungie Studios was founded in 1991 with two goals: to develop games that combine brilliant technology, beautiful art, intelligent stories and deep gameplay, and then sell enough of those games to achieve its real goal of total world domination. Over the past 10 years it has produced games such as the “Marathon Trilogy” and the first two “Myth” games, hailed as classics by critics and gamers around the world. Bungie’s “Halo” franchise is an international award-winning action title that has grown into a global entertainment phenomenon, selling more than 14.7 million units worldwide, logging nearly 1 billion hours of multiplayer action on Xbox LIVE, and spawning action figures, books, a graphic novel, apparel and more. Bungie is currently at work on “Halo 3,” which represents the third chapter in this “Halo” trilogy and is slated for release in 2007. More information on Bungie can be found at http://www.bungie.net.


About Microsoft Game Studios
Microsoft Game Studios is a leading worldwide publisher and developer of games for the Xbox® and Xbox 360 video game systems, the Windows® operating system and online platforms. Comprising a network of top developers, Microsoft Game Studios is committed to creating innovative and diverse games for Windows (http://www.microsoft.com/games), including such franchises as “Age of Empires®,” “Flight Simulator” and “Zoo Tycoon®”; Xbox and Xbox 360 (http://www.xbox.com), including such games as “Gears of War” and franchises such as “Halo,” “Fable®,” “Project Gotham Racing®” and “Forza Motorsport®”; and MSN® Games (http://www.games.msn.com), the official games channel for the MSN network and home to such hits as “Bejeweled” and “Hexic®.”

Halo 3 Multiplayer Beta Hits Xbox LIVE Worldwide on May 16

Microsoft Game Studios and Bungie Studios today confirmed the multiplayer beta of “Halo® 3” will debut to audiences worldwide via Xbox LIVE® on May 16 at 5 a.m. PDT and run through June 6 at 11:59 p.m. PDT. Coming exclusively to the Xbox 360™ console this fall, “Halo 3” is the highly anticipated third chapter in the groundbreaking “Halo” trilogy from legendary developers Bungie. “Halo 3” lets gamers experience Master Chief’s greatest battle as he launches an epic mission to stop the Covenant, destroy the impending Flood threat and ultimately save mankind.

Made possible through Microsoft Corp.’s Xbox LIVE gaming and entertainment network, which provides a robust online service for more than 6 million gamers worldwide, the multiplayer beta for “Halo 3” will give anxious Xbox 360 gamers their first opportunity to get their hands on the new levels, weapons, vehicles and game types, as well as a chance to provide valuable data that Bungie will use in continued development. Starting May 16, gamers who secured their admission to the multiplayer beta either through the “Rule of Three” promotion or by purchasing a specially marked copy of “Crackdown™” for Xbox 360 will be able to don their Spartan armor, download the beta on Xbox LIVE, and jump online using their Xbox LIVE Gold account* to battle other gamers from around the world.

When gamers gather online to play the multiplayer beta via Xbox LIVE in May, they will be treated to three richly detailed, action-oriented maps: Snowbound, High Ground and Valhalla, which represent a mixture of large- and medium-scale combat environments and are brand-new to “Halo 3.” Each map will test gamers’ mettle as they are placed behind the controls of new “Halo 3” vehicles such as the agile Mongoose all-terrain vehicle, and armed with deadly weapons such as the new and improved Assault Rifle, the ferocious Brute Spiker, the devastating Spartan Laser and the treacherous new Spike Grenades. This is just a taste of what gamers will experience later this fall when “Halo 3” goes on sale.

“‘Halo: Combat Evolved’ and ‘Halo 2’ changed the face of console gaming forever,” said Shane Kim, corporate vice president of Microsoft Game Studios. “Gamers from around the world have logged more than 800 million hours on Xbox LIVE playing ‘Halo 2,’ and years after its launch it remains the No. 1 title on our Xbox LIVE network. Bringing an early look at the multiplayer elements of ‘Halo 3’ to our passionate fan base is tremendously exciting for us.”

Gamers worldwide who did not participate in the “Rule of Three” promotion but are interested in joining the multiplayer beta of “Halo 3” can still participate through the purchase of the critically acclaimed Xbox 360 title “Crackdown,” which was launched in February. “Crackdown” sets players loose in a free-form, persistent city for action-packed crime fighting that requires a bigger, faster and stronger hero that evolves as a more efficient weapon through continued gameplay. Each copy of “Crackdown” has been specially marked with a “Halo 3” beta sticker prior to the beta period, and starting May 16 the game will act as a key for gamers to download and participate in the “Halo 3” multiplayer beta.

In addition, gamers who can’t wait for the multiplayer beta this May can get an even earlier look at “Halo 3” with a new, behind-the-scenes video feature available at http://www.bungie.net and in high definition over Xbox LIVE Marketplace. Starting today, viewers can go behind the scenes at Bungie Studios to learn about the people, technology and process that are making “Halo 3” an unforgettable multiplayer experience, and to get a taste of what to expect from the upcoming “Halo 3” multiplayer beta. The latest multiplayer video documentary, titled “Is Quisnam Protero Damno!,” will offer a glimpse at how “Halo 3” multiplayer maps are being designed, built and architected, and how these amazing spaces are converted into fun places in which to play. Gamers can also catch the first-ever glimpse of brand-new “Halo 3” multiplayer levels in their early stages of evolution and construction.

About Bungie Studios

Bungie Studios was founded in 1991 with two goals: to develop games that combine brilliant technology, beautiful art, intelligent stories and deep gameplay, and then sell enough of those games to achieve its real goal of total world domination. Over the past 10 years it has produced games such as the “Marathon Trilogy” and the first two “Myth” games, hailed as classics by critics and gamers around the world. Bungie’s “Halo” franchise is an international award-winning action title that has grown into a global entertainment phenomenon, selling more than 14.7 million units worldwide, logging over 800 million hours of multiplayer action on Xbox LIVE and spawning action figures, books, a graphic novel, apparel and more. Bungie is currently at work on “Halo 3,” which represents the third chapter in this “Halo” trilogy and is slated for release in 2007. More information on Bungie can be found at http://www.bungie.net

About Microsoft Game Studios

Microsoft Game Studios is a leading worldwide publisher and developer of games for the Xbox® and Xbox 360 video game systems, the Windows® operating system and online platforms. Comprising a network of top developers, Microsoft Game Studios is committed to creating innovative and diverse games for Windows (http://www.microsoft.com/games), including such franchises as “Age of Empires®,” “Flight Simulator” and “Zoo Tycoon®”; Xbox and Xbox 360 (http://www.xbox.com), including such games as “Gears of War” and franchises such as “Halo,” “Fable®,” “Project Gotham Racing®” and “Forza Motorsport®”; and MSN® Games (http://www.games.msn.com), the official games channel for the MSN network and home to such hits as “Bejeweled” and “Hexic®.”